GoCatch co-founder and CEO Ned Moorfield has left the company

GoCatch co-founder Ned Moorfield has left his role as CEO of the taxi booking startup and will be replaced by former CarAdvice.com CEO David Holmes.

Moorfield founded GoCatch in 2011 with Andrew Campbell and has served as sole CEO of the company since 2014.

The entrepreneur has also resigned from the company’s board, and has already left Australia to “explore new opportunities” in the US.

Moorfield says his departure was a “collective decision” by the GoCatch board.

“Late last year it was raised with the board that the timing was right to bring in an experienced CEO,” Moorfield tells StartupSmart.

“I felt the time was right after five years to bring in someone new. Personally the timing is right for me.

“I’ll be exploring new opportunities and taking time to recharge my batteries.”

Moorfield’s successor David Holmes has founded a series of digital marketing agencies including OneMedia, OneDigital and Isobar, and most recently served as CEO then Chairman of CarAdvice.com.au, an independent automotive content publisher.

Moorfield says that although he has also resigned from the board, he will remain a “significant shareholder” in GoCatch.

According to the company, more than 350,000 people have downloaded the GoCatch app and more than 100,000 taxi bookings are made through the platform each month.

The startup closed a $3 million funding round in 2013 and secured a further $5 million in funding the next year.

The startup launched into the ridesharing market to take on Uber earlier this year with GoCar.

This launch was spearheaded by Moorfield, who says the company is currently in the midst of a funding round.

“I’m pretty happy with where the company is strategy-wise with the launch into ridesharing,” he says.

“We’ve had really good traction with that.”

Moorfield is now on his way to San Francisco to pursue other ventures, and says it was important to not get in his successor’s way.

“It’s best to have a clean transition to a new CEO,” he says.

“These things don’t work well with too much overlap. I want to give David plenty of space to make the changes he wants to make.”

Moorfield says the GoCatch board, which is made up of Bill Beerworth, Dean Price, Alex Turnbull, Tim Fung and Andrew Campbell, went through a “detailed recruitment process” over the last six months.

Beerworth says the new CEO will take the company to the next level.

“David Holmes has the experience and dynamism to make GoCatch the major competitor in all personal transport modes,” Beerworth says.

Holmes says he is excited to get started with the new role.

“The transport and logistics sector is being re-imagined right now and this is an opportunity to be right in the middle of that transformation,” Holmes says.

“I am very excited by what GoCatch has done and where the platform can be taken.”

While he’s unsure exactly what his next venture will be, Moorfield says he’ll definitely be making use of the lessons he’s learnt across the last five years of GoCatch.

“I’ve learnt an incredible amount that I’ll put to use with other startups,” he says.

“I’ve already got a great network in the US, I’ve got family here and some really great opportunities.

“It was a pretty straightforward decision.”

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