Evaluating PPC talent, part 2: The test

In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. The post Evaluating PPC talent, part 2: The test appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

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Why microsites aren’t always ideal for SEO

Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals. The post Why microsites aren’t always ideal for SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How founding and selling six startups taught Adir Shiffman the importance of luck, failure and humility: “My biggest risk was dying without being happy”

Adir Shiffman wanted to be an entrepreneur from a young age, but after leaving a career in medicine and founding and selling multiple startups, he now knows the entrepreneurial journey is more challenging, humbling and random than it seems. Speaking at LaunchVic’s Yeah Nah conference in Melbourne last week, Shiffman shared the importance of acknowledging […]

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Why Kate Kendall is returning to Australia and bringing her freelance startup CloudPeeps with her

After finding success in Silicon Valley, prominent Australian entrepreneur Kate Kendall is bringing her freelance talent marketplace CloudPeeps to Australia, having been lured back to her home country by Advance Queensland’s Hot DesQ program. The $8 million Hot DesQ program was created by the Queensland Government’s Advance Queensland initiative, which offers Australian expat and international founders up […]

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Worker receives $13,000 in compensation for unjust dismissal after her shifts were cut by 75%

An employee at a Sydney RSL club will be paid more than $13,000 in compensation after the Fair Work Commission found she was constructively dismissed from her role when her employer cut her rostered shifts  by 75%. The Commision heard the female worker, who undertook cash-handling duties for approximately 30 hours each week at City of […]

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How to follow Kmart’s lead and build a troop of your own social media influencers

It’s no secret Kmart fans are competitive bargain hunters, but branding experts say small businesses should take note of the discount department store’s strategy for rallying its Instagram base and transforming enthusiasm into organic advertising content. News.com.au reports the retailer is powering goodwill towards its newest products by inviting a select group of 20 social […]

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