The SEM automation primer

Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for. The post The SEM automation primer appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Futurist Chris Riddell: Why businesses that focus on customer experiences will come out in front

There is a growing realisation among large “old-world” corporations that consumers are now less interested in only buying and accumulating more products, and more interested in experiences, according to futurist Chris Riddell. These companies are having “ah-ha” moments and opting to acquire or partner with newer businesses and startups in a bid to sell experiences, […]

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Mark Zuckerberg on why Silicon Valley’s startup culture is “backwards”

The startup culture in Silicon Valley is “backwards” and entrepreneurs need to focus on solving problems that matter, Facebook founder Mark Zuckerberg says. In an interview with Y Combinator founder Sam Altman, the renowned entrepreneur says that too many founders fall for the startup dream. “People decide often that they want to start a company […]

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Sydney startup CancerAid officially launches after a long three-year journey

A Sydney startup aiming to give a personalised touch to cancer treatment and help patients through thus process has officially launched after nearly three years of development. CancerAid is an app that helps to organise a patient’s cancer journey and manage their awareness and expectations in an individualised way while also working with clinicians to deliver […]

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