How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. The post True performance baselines & ROI… Please visit Search Engine Land for the full article.
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. The post 3 Google AdWords hacks to drive high-quality leads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
A Sydney startup offering a platform allowing users to score flight upgrades just minutes before boarding has secured $1.2 million in seed funding round as it prepares to get its service off the ground. Seatfrog is a mobile service allowing users to bid in eBay-style auctions for empty business or first class seats on flights […]
John Baini arrived in Melbourne with an idea. Working in the banking sectors in London and Dubai for more than 15 years, Baini witnessed the rapid growth of peer-to-peer lending in the global fintech hubs, and decided to return to his hometown to launch his own venture. This was two years ago, when the financial concept […]
It’s a truism to say efficiency is key to the progress of any business, especially during periods of high growth. One way businesses maximise efficiency is by building systems and processes that can be automated as much as possible and certainly there are many apps out there that help businesses automate tasks in various areas […]
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. The post 7 essential Google Analytics reports every marketer must know appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
What does failure mean? How can it affect your business? What can you learn from it? How do you get back up? How do you do it well? Join us at the launch of StartupSmart’s new podcast series ‘The Audacity to Fail’ celebrating leading entrepreneurs and their most memorable failures in a discussion of the science […]
After two years of working in secret, a Melbourne robo-financial advice platform has officially launched with $1.4 million in seed funding and the backing of some of the biggest names in the Australian financial sector, including a former federal finance minister. Six Park is a robo-advisor startup offering a platform that combines human oversight and […]
Three Australian startups have been recognised as some of the most disruptive companies in the world with the potential to “influence, change or create new global markets”. Twice a year, leading entrepreneurs, investors and experts from the likes of Microsoft Ventures, Silicon Valley Bank, Sky News and IBM curate the Disrupt 100 list, which is published […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google iOS app, food and brand queries & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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