Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Powers AOL, Uber To Bing Maps & Google+ Gone From Google Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models arenít up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics deserve… Please visit Search Engine Land for the full article.
Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they’ll be treated like all other social updates in the traditional search results. The post Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
SEO doesn’t exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success. The post SEO Can’t Always Get What It Wants — Or Can It? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Is it time to give local directories a higher priority as you plan your search marketing strategy? Contributor Myles Anderson shares results of his recent traffic data analysis. The post Is Local Directory Traffic On The Rise Again? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
In the age of “Mobilegeddon,” local search and analytics experts give insights on the growing importance of mobile search and mobile site design. Columnist Will Scott recaps. The post Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout appeared… Please visit Search Engine Land for the full article.
Let’s face it — some of your website visitors just aren’t interested in what you have to offer. Columnist Susan Waldes has some tips on how to stop spending money on people who will never buy from you. The post Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just… Please visit Search […]
Upgrade your digital marketing skillset at SMX East. Choose from five pre-conference workshops taking place on September 28. Register for a workshop today and get: access to high caliber presenters that are thought leaders in their respective field; actionable tactics that can be taken back to your… Please visit Search Engine Land for the full […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Carousel Expands, Yahoo Java Deal & Markup Spam appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Yahoo hopes to repeat the success of last year’s Mozilla Firefox partnership, which grew its search share in the U.S. The post Yahoo Signs Deal With Oracle To Attract New Users Via Java Installs appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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