France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP

Not waiting for the European Commission’s Statement of Objections (antitrust charges) to run its course, France is taking action to regulate Google’s search results and also compel revelation of its search algorithm. TechCrunch reported on a bill now working its way through the French… Please visit Search Engine Land for the full article.

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Bing Ads To Force Close Variants On Advertisers & Will Modify The Way That Negatives Operate

Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to… Please visit Search Engine Land for the […]

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